Privacy Policy

1. Who We Are

Growth Automation ("we", "us", "our") operates the website at growthautomation.ai and provides AI-powered outbound lead generation services to B2B businesses.

We are committed to protecting your personal data and being transparent about how we collect and use it. This Privacy Policy explains what information we collect when you visit our website or use our services, and the choices available to you.

2. Data We Collect

Information you provide directly

When you complete our contact form, request a demo, or book a strategy call, we collect:

• Your name
• Business email address
• Company name
• Message or enquiry content
• Any other information you choose to include

Information collected automatically

When you visit our website, certain data is collected automatically by analytics tools we use:

• Pages visited and navigation path
• Time spent on pages (engagement time)
• Traffic source (e.g. Google search, referral, direct)
• Approximate geographic location (country/city level)
• Device type, browser, and operating system
• IP address (anonymised where required by law)

Company-level identification

We use Factors.ai, a B2B analytics tool, which may identify the company associated with your IP address. This allows us to understand which businesses are visiting our site without collecting individual personal data. No personal name, email, or other identifying information is collected through this process.

3. How We Use Your Data

We use the information we collect for the following purposes:

• To respond to enquiries — when you submit a contact form, we use your details to reply
• To improve our website — analytics data helps us understand which content is most useful and where we can improve
• To understand our audience — aggregated analytics help us measure the effectiveness of our marketing
• To identify sales opportunities — company-level identification (via Factors.ai) may prompt a personalised outreach from our team
• To comply with legal obligations — we may retain certain records as required by law

We rely on the following legal bases for processing:

• Legitimate interests — for website analytics and B2B sales intelligence, where this is proportionate and not overridden by your rights
• Consent — where required (e.g. marketing communications)
• Contract — to fulfil services where a contract exists
• Legal obligation — where required by applicable law

4. Cookies & Tracking Technologies

Our website uses cookies and similar technologies. A cookie is a small text file stored on your device. We use the following types:

Analytics cookies

We use Google Analytics 4 (GA4) to collect aggregated, anonymised data about website usage. GA4 uses cookies to distinguish users and sessions. The data collected includes pages visited, session duration, traffic source, and device type. This data is processed by Google and stored on Google's servers.

Third-party tracking

Factors.ai may set cookies to identify return visits from the same company network. No personally identifiable information is stored in these cookies.

Managing cookies

You can control and delete cookies through your browser settings. Disabling analytics cookies will not affect your ability to use this website, but it will mean we cannot improve our content based on how visitors use it. For instructions specific to your browser, visit allaboutcookies.org.

You can also opt out of Google Analytics tracking across all websites by installing the Google Analytics Opt-out Browser Add-on.

5. Third-Party Services

We use the following third-party services that may process your data:

Google Analytics 4

Provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. GA4 processes usage data to provide aggregated analytics reports. Google may transfer data to servers in the United States. Google operates under standard contractual clauses approved by the European Commission. Google Privacy Policy →

Factors.ai

A B2B website intelligence platform that identifies company-level visitor data based on IP address. No individual personal data is collected through this service. Factors.ai Privacy Policy →

Calendly

Used for booking strategy calls. If you book a call via Calendly, their privacy policy governs the data you provide at that point. Calendly Privacy Policy →

Vercel

Our website is hosted on Vercel's infrastructure. Vercel may process standard web request data (IP address, request headers) as part of delivering the website. Vercel Privacy Policy →

6. Data Retention

We retain personal data only for as long as necessary for the purposes set out in this policy:

• Contact form submissions — retained for up to 3 years to support ongoing business relationships
• Google Analytics data — retained for 14 months within GA4, then automatically deleted
• Factors.ai data — retained per Factors.ai's own retention policies
• Email correspondence — retained for up to 5 years or as required by law

When data is no longer needed, it is securely deleted or anonymised.

7. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• Right of access — request a copy of the personal data we hold about you
• Right to rectification — ask us to correct inaccurate or incomplete data
• Right to erasure — request deletion of your personal data ("right to be forgotten")
• Right to restriction — ask us to limit how we process your data in certain circumstances
• Right to data portability — receive your data in a structured, commonly used format
• Right to object — object to processing based on legitimate interests or for direct marketing
• Right to withdraw consent — where we rely on consent, you may withdraw it at any time

These rights apply to EU/EEA residents under the GDPR, UK residents under the UK GDPR, and may apply to other residents under applicable local law (including California residents under CCPA).

To exercise any of these rights, please contact us using the details in the Contact Us section below. We will respond within 30 days. You also have the right to lodge a complaint with your local data protection authority.

8. International Data Transfers

Some of the third-party services we use (including Google Analytics and Factors.ai) may transfer and store data in countries outside the UK and European Economic Area, including the United States.

Where data is transferred internationally, we ensure appropriate safeguards are in place, such as:

• Standard contractual clauses approved by the European Commission
• Data processing agreements with our third-party providers
• Privacy Shield successor frameworks where applicable

9. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will update the "Last updated" date at the top of this page.

We encourage you to review this page periodically. Continued use of our website after any changes constitutes acceptance of the updated policy.

10. Contact Us

If you have any questions about this Privacy Policy, wish to exercise your data rights, or want to report a concern, please reach out:

• Website: growthautomation.ai/contact
• Email: privacy@growthautomation.ai

We aim to respond to all data-related requests within 30 days. For complex requests or complaints, we may require up to 3 months.